Belinda Lay
Belinda Lay is the Chief Administration & Finance Executive (CAFĂ) and business partner at Coolindown Farms, which is a family-owned mixed sheep and grain enterprise near Esperance.
About
Belinda has worked in the Agricultural Industry since leaving school in 1994, acquiring 30 years of Industry experience, during that time she has also attained three Diplomas in Business Studies, Agriculture and Project Management plus completed the full Australian Institute of Company Directors Course in 2020. In 2019 Belinda won the WA Agrifutures Rural Womenâs Award for her pilot project looking at GPS tracking of sheep.
In 2021, she partnered with Meat & Livestock Australia (MLA) to run multiple activities simultaneously looking at Return on Investment of IoT device on a commercial farm and has a deep understanding of emerging innovations and technologies connected to the farm, in particular livestock, this includes the full utilisation of EIDs and the data available for decision making. Belinda holds an Animal research licence and has undertaken research activities for other parties during Covid.
About the Industry Advisory Committee
The Industry Advisory Committee is an important governance group, responsible for providing advice to the CRC about key industry issues. The Committeeâs scope and remit includes:
- Provide advice on project proposals
Offer advice on project investment cases with respect to industry needs, commercialisation prospects, pathways to market, and adoption potential in Australian agriculture. - Provide advice on commercialisation strategies
Offer advice on the commercialisation potential of projects, including recommending partnerships and pathways that may enhance the impact and success of the projects. - Provide advice on adoption potential
Offer advice on the likelihood of technology and research outputs being adopted by producers and growers, ensuring that proposed projects are practical and beneficial for the industry. - Provide industry insights
Represent the agricultural sectorâs perspectives within the CRC, providing insights into industry requirements and future trends. - Act in the best interest of the CRC
Ensure that all advice is aligned with the overall mission and objectives of the CRC, prioritising the organisationâs goals over individual member interests. - Participate in regular reviews
Engage in periodic reviews of the IACâs functions and effectiveness, providing feedback and suggestions for improvements to better support the CRCâs mission and objectives.
