Wes Lawrence
Wes grew up on a mixed farm in WA’s Great Southern. After balancing school with farm work he spent several years managing daily operations on the family properties, from machinery operation and wool pressing to running sheep and crop programs.
About
Following study and work and study in human services, accounting, and business consulting, Wes found his way into technology, developing and commercialising a range of innovations from sports broadcasting to marine and automotive sensor systems.
Returning to agriculture, Wes founded AxisTech, a company creating electronics, software, and data solutions for agriculture and working with government, universities, RDCs, CRCs, Grower Groups, and agrifood businesses.
Wes brings a systems-driven approach and a passion for sustainable, nature-positive solutions. Beyond AxisTech, he actively invests in and commercialises breakthrough technologies in MRV, circular economy, waste-to-plant nutrition, and more, promoting agricultural practices that boost biodiversity, conserve resources, and enhance soil health. His vision is to empower farmers and agribusinesses to thrive while making a lasting, positive impact on the natural environment for future generations.
About the Industry Advisory Committee
The Industry Advisory Committee is an important governance group, responsible for providing advice to the CRC about key industry issues. The Committee’s scope and remit includes:
- Provide advice on project proposals
Offer advice on project investment cases with respect to industry needs, commercialisation prospects, pathways to market, and adoption potential in Australian agriculture. - Provide advice on commercialisation strategies
Offer advice on the commercialisation potential of projects, including recommending partnerships and pathways that may enhance the impact and success of the projects. - Provide advice on adoption potential
Offer advice on the likelihood of technology and research outputs being adopted by producers and growers, ensuring that proposed projects are practical and beneficial for the industry. - Provide industry insights
Represent the agricultural sector’s perspectives within the CRC, providing insights into industry requirements and future trends. - Act in the best interest of the CRC
Ensure that all advice is aligned with the overall mission and objectives of the CRC, prioritising the organisation’s goals over individual member interests. - Participate in regular reviews
Engage in periodic reviews of the IAC’s functions and effectiveness, providing feedback and suggestions for improvements to better support the CRC’s mission and objectives.
